The Promotion Analytics** course is a 2-day program that will thoroughly cover all aspects of promotional analytics. You will learn how to understand base volume and incremental volume, especially when the business is seasonal. You will learn some of the pitfalls of syndicated data’s base and incremental volume calculations and conduct ROI analytics incorporating the “hang-over” impact.

** We highly recommend that you take the Data Visualization course prior to the Promotion Analytics course as we will use line charts extensively to read the promotional performance of the category. Time-series analysis seems easy, but we have found that most people have a difficult time reading the story and do not fully comprehend signal vs noise.

About the training

Training type

Schedule